The Rusty-leaved Alpenrose

It owes its name to the rust-coloured underside of its leaves! This plant belongs to the Ericaceae family, which includes bilberries and heathers. It blooms from the end of June, attracting many pollinating insects.
It is a fan of chilly locations: it tends to grow on the north-facing slopes where sun exposure is shortest.
The reason for this is that it doesn't shed its leaves in winter, so it needs a thick blanket of snow to keep it from freezing!