La Maison du Terroir Beaujolais - museum

In Beaujeu, the Maison du Terroir Beaujolais invites you to enjoy an immersive and entertaining experience through its museum displays, followed by a visit to the local producers' shop. Continue your day with a ride on one of our rental bikes.
As you wander through the rooms, let yourself be guided on a lively, sensory, and gourmet journey to the heart of Beaujolais. Here, the terroir is not just described: it is felt, tasted, and experienced.

Immerse yourself in the fervor of traditional festivals, let the landscapes roll by before your eyes as if you were flying over them, then let your senses guide you through the flavors and know-how of the four seasons. From aromas to textures, images to sounds, and even the secrets of the local geology, each space awakens curiosity and emotion.

Discover the temporary exhibition “Impressions beaujolaises” Part 1: Lucia Fiore & the Beaujolais Mountains
From Belleville in Beaujolais to Deux-Grosnes, the exhibition invites you to (re)discover our landscapes through a variety of perspectives: artistic, geological, historical, anthropological... In 2026, guest artist Lucia Fiore, a feather artist, will accompany you through the first part of the exhibition, dedicated to the Beaujolais mountains.
This exhibition is part of the project Le Musée Marius Audin sort de ses murs (The Marius Audin Museum Steps Outside Its Walls) at the Maison du Terroir Beaujolais. The Marius Audin Museum houses around 10,000 works related to the history of Beaujeu and the Beaujolais region. Recognized as a “Musée de France,” the site is closed to the public for renovation. It has therefore partnered with the Maison du Terroir Beaujolais to present the heart of its collection there.

Finally, whet your appetite with gourmet insights from chefs and producers in the screening room: recipes, techniques, and stories to savor.

Duration: 1 hour.

And also:
Take the time to browse the shop and discover the passionate work of producers and artisans through each product. Beaujolais wines, regional specialties, local creations, and a bookshop dedicated to the region make this a welcoming place where you can choose a heartfelt souvenir or a gift basket tailored to your desires. All Beaujolais wine appellations are represented here.

Then set off to explore the Beaujolais Greenway and its cycle routes. On a hybrid or electric bike, enjoy a gentle escape through the countryside. Helmets, locks, and itineraries are provided; children's mountain bikes, trailers, and baby carriers allow you to share the adventure with your family.

Finally, look up at the half-timbered house and its 14th- and 16th-century Renaissance courtyard. Every month, paintings, photographs, sculptures, drawings, and pottery enrich this place steeped in history and inspiration.